In her most recent Business News article, Amber Crosthwaite discusses how baby boomers are demanding a different level of care than the generations that proceeded them.

Amber highlights how Australia’s boomers want to carry on living in the manner they are accustomed to and that those wishing to be successful in leveraging the opportunities provided by boomers will need to recognise that seniors living is no longer just about property, but care and community as well. 

Will the next 15 years be a period of change in how Australian’s view aging? 

Find out more in the link below and head to page 55. (Please note that this is behind a paywall and requires a Business News subscription to read in full).